Why Kenya : With its own population of 34 million approx., Kenya also caters to the regional East African market of over 380 million consumers. In simple words, it is the largest importer and re-exporters of goods to neighboring African countries. This is mainly due to Kenya's geographic location on the East Coast with a well facilitated sea port in Mombassa. Read more about Kenya and the event statistics in pages linked with the words. Another important factor is the presence of a large Indian origin population in the region which further adds to the acceptance of Indian goods in the market.